Our principles
How we approach the work
Organisers First
Everything we do is designed to reduce the burden on event organisers — not add to it. Safety should enable great events, not slow them down.
Safety Without Compromise
Handing off the admin never means cutting corners. Our plans, compliance work, and control room operations are built to the highest standard.
Technology-Led
TideIMS gives clients real-time visibility and a permanent record — replacing fragmented spreadsheets, radio logs, and paper trails.
Built for the UK
We understand UK licensing, SAG processes, and the Protect Duty. Our frameworks are written for the events industry here, not adapted from elsewhere.
Our story
New in 2026
Tide Events Group is a new company — built from scratch in 2026 with one purpose: to make event safety simpler, smarter, and less of a burden for the people who put events on.
TideIMS is our purpose-built platform for the industry. Not a generic tool adapted from elsewhere — written specifically for how events operate, how incidents happen, and what licencing authorities and insurers need to see.
2026
Tide Events Group founded with a single idea: event organisers should spend more time on their event, not on safety paperwork.
2026
TideIMS launched — purpose-built incident management software for the live events industry.
2026
Martyn's Law compliance service launched ahead of the Protect Duty coming into force.
2026
Control Room Operations service launched, giving events a fully staffed, TideIMS-integrated command centre.
